It’s certainly become common knowledge nowadays that donating to non-profits and supporting charities can increase sales for businesses and, for small businesses especially, it can bring about a huge boost in revenue as well as PR since customers will have a much more positive image of that particular brand. Our goal in this article is to simply shed some light on some of the various benefits that a business can get from supporting non-profits and charities in order to encourage more companies and organizations to dedicate resources to doing so.
1: Improve Office Morale
One of the biggest impacts that supporting non-profits does within a company is that it increases office morale by a tremendous amount. Having employees focused on simply hitting their daily tasks in order to generate as much revenue as possible might maximize profits to a certain extent but it’s horrendous for morale as the work can start to feel tedious after a while and this can have a drastic effect on the productivity of employees.
However, by donating to charities and non-profits, businesses can enhance
the morale within their offices by a tremendous amount as each of their employees will feel that they’re helping bring about good changes within the world through their day to day tasks and this can help increase revenues by a significant amount.
2: Increase Brand Reputation
The reputation of a brand pretty much defines how successful it’s going to be in the world and this is especially true nowadays when social media has spread like wildfire across the planet and any positive or negative news about a particular business can reach the ends of the earth in a matter of second.
Given the importance of a brand’s image and reputation, it doesn’t come as a surprise that lots of companies invest a significant amount of resources into keeping it positive and perhaps one of the easiest ways through which a brand can enhance its reputation is by doing charitable acts. Supporting
non-profits and donating to charities is something that’s almost certain to paint a company in a positive light and news of these positive acts spreads incredibly quickly nowadays which is why your business might quickly start seeing the results of these charitable acts in the form of increased sales and revenues.
3: Increase Sales
Yet another tangible and essential benefit of donating to charities is the fact that it helps a business increase their sales quite a bit as customers will be much more likely to purchase from a company that they view as ethical and responsible. There have even been studies demonstrating that people are likely to spend 26% more when buying something from a brand that they know donates to and supports nonprofits.
All things considered, though, the aforementioned reasons are just the tip of the iceberg regarding how a business can benefit from donating to charities.
For the businesses who are actively seeking out charities and non-profits to donate to and for non- profits who want to become visible to businesses that are willing to donate, we’ve founded B2Bcharity which is a highly effective platform that connects businesses to charities.