

Donating to and supporting non-profits is something that’s slowly and steadily becoming quite common among a variety of companies as they’ve started to realize that there are various significant benefits involved in doing so but, while there are certainly quite a few tangible benefits such as the increase in sales due to positive PR which will drive up profits by a fair bit and there are also other significant benefits that aren’t immediately visible but are highly impactful. Among these benefits, the improvements to office morale are perhaps some of the most worthwhile that a business can get after supporting non-profits.
One significant change that any business donating regularly to non-profits experiences is the fact that the general public starts to view that business in a positive light and is much more likely to put their trust in it. Due to this change in public perspective, the employees of a company feel empowered as well as they feel that their roles and work are having significant lasting impacts in the real world and this, in turn, helps a company increase their productivity by a significant amount as the members are likely to be much more driven in each of their tasks once they see the positivity that their company is bringing into the world.
Supporting non-profits also plays a huge role in maintaining office morale and keeping it as high as possible. A company that simply focuses on hitting their sales targets or generating as much revenue as they can likely isn’t going to have high morale in their offices as the employees will likely be overworked simply trying to achieve their assigned tasks. However, companies that support non-profits will not only increase sales in a variety of ways but, alongside this, they’ll also improve the morale in their offices by a tremendous amount as employees are much more likely to feel better about what they’re doing if they know for a fact that they’re helping bringing about good changes in the world. The increased morale leads to increases in sales and can certainly help small businesses increase revenues.
Another major benefit of the increased morale within offices, other than just the increase in profits and sales, is the fact that a company will see significantly less turnover within their employees. Employee turnover is something that simply every single business and company has to deal with as not every place perfectly fits every person’s preferences. However, this is something that can be drastically reduced if a business supports non-profits. According to a survey by the Charities Aid Foundation, 57% of
respondents stated that doing charitable work helps improve morale in the workplace and 49% even thought that companies should give employees time off that they can devote to a good cause. From this survey, it’s evident that employees are much more likely to stick around with their employer if they know that they’re doing devoting resources towards cause work. All this also helps ensure that the employees of that particular company or business remain loyal and faithful to it because they’ll know that they can continue to bring about good things in the world if they stick to their role. Companies that don’t donate, on the other hand, won’t see this benefit as all since their employees won’t share this sentiment.
All things considered, it’s clearly evident from the aforementioned facts that raising money for non- profits and actively supporting them ends up providing a huge boost to the morale of an office. For those who think that this isn’t a huge benefit, we advise considering how much happier you’d be if your spouse was 30% happier all of a sudden and imagine all the positive benefits that this would bring about in your life. This logic applies here as well and the benefits are easily visible in the form of increased sales and company performance.
All things considered, it’s clearly evident from the aforementioned facts that raising money for non- profits and actively supporting them ends up providing a huge boost to the morale of an office. A boost in morale might not sound that impactful on paper since it isn’t necessarily a tangible benefit but any company that engages in charitable work and sees these benefits firsthand is sure to agree that the boost in morale is absolutely worth the charitable work.