Partnering with a charity can be extremely beneficial for your company. If you run an online business, there is a simple tool you can use that can increase your sales and your average transaction amount. It can also decrease the number of abandoned carts. Does this sound too good to be true? Hold on, because it’s about to get better! You can do all of this, while also supporting a cause you care about.

A study published by eBay Inc says that adding donations at checkout caused buyers to spend 26% more than without checkout donations. It’s also reported that retailers have 29% more sales with a donation option at checkout.

The numbers tell an important story. Shoppers care about giving back. So much so that eBay retailers have reported reducing customer churn rate by 67% on average.

In this particular case, eBay added an option for customers to simply check a box that would add a small dollar amount to a charity. They tested having eBay pre-select the charity, vs. the customer donating to their charity of choice.

Although eBay is a massive platform with access to plugins and developers, many platforms like Airbnb and GoFundMe also have donation integrations with PayPal Giving Fund, allowing their customers to give to charity while shopping.

While in-person “checkout charities” have garnered a poor reputation for lack of transparency and inconvenience to customers, there is no denying that the possibilities to partner with causes online is the way forward.

B2Bcharity has come up with a solution to connect small online businesses with Nonprofits in need. No fancy tech skills required!

Similar to eBay’s checkout donations, visitors to the B2Bcharity website will find an online platform that allows them to search for quality businesses in their area. When they purchase services from businesses listed in our comprehensive directory, a portion of proceeds from every sale will go to a Nonprofit of their choice.

With the entire world currently navigating a new virtual way of life, it’s simply imperative that online businesses are adapting. While companies scramble to increase online sales in a market that’s more competitive than ever, customers are realizing how important it is to shop local and support the small businesses in their community. This is a time when people are searching for connection and simple ways to give back without having to leave their homes.

The solution is simple – adding donations at checkout makes it easy for customers to support their local businesses while also giving back in just one transaction. It makes it easier for your small business to attract customers, reduce abandoned carts, and partner with a cause in need.

B2Bcharity makes it even simpler for businesses, charities, and customers to connect all in one place. As a business, there is nothing to lose and everything to gain by partnering with a charity today.