Picture it now: your business is thriving. Your sales are increasing. Your staff is happy. Your customers are raving about your services. Sounds great, right? This can all be achieved with a simple yet impactful choice: adopting a Nonprofit.       And a charity can make a bigger impact, because of you.

It goes without saying that donating to a local Nonprofit is a good thing to do. With no shortage of causes in need, there’s no doubt there’s a charity out there that’s a perfect fit for your business.

A lesser known fact about giving to a Nonprofit is that it’s great for business. There are several reasons for that, which I’ll get into – if you’re a small business without a charity partner, you may be simply leaving money on the table. 

Adopting a Nonprofit as a business can look different depending on how you approach it – it could mean simply hosting an internal donation drive to a local non-profit like hosting an employee event like a bake sale. You could get your customers involved by asking for their support and explaining why the cause is important to your community. You could also offer to match employee and customer donations. Alternatively; your staff can collectively volunteer for a local non-profit that’s near to your heart.

Here are some reasons your company should to adopt a Nonprofit:

1. Supporting charity increases employee morale. A Deloitte survey indicated that millennials were twice as likely to rate their company’s culture as very positive if volunteering as a company was ingrained in the culture
   
2. Philanthropy boosts your public image. According to a Cone Case Evolution Study, 85% of consumers have a more positive image of a product or company when it supports a charity they care about. Big companies like Apple are well known for being charitable and have a good, trustworthy reputation in the public eye. Smaller businesses can connect with local causes to build strong partnerships that will benefit both partners!
   
3. Giving back can support your marketing efforts. In COVID times, many consumers are looking to support local businesses. Sponsoring a charity event or donating a portion of profits to charity gets your name out there. Charities like to publicly thank their sponsors, and usually part of the deal is having your logo on the charity’s website, social media, or merchandise. If you choose a like-minded charity to partner with, it’s likely their supporters will also want to support your business.
   
4. Corporate social responsibility can increase your sales. A study in the Journal of Consumer Research found that corporate social responsibility, such as being a charitable business, leads consumers to believe your products are better quality. This is likely due to positive attitudes toward a company translating into positive beliefs about the company’s products.

So there you have it. Partnering with a Nonprofit is not just good for business, it’s good for your community!

When choosing a cause to “adopt,” consider like-minded charities that align with your business plan. For example, if you’re selling your copywriting and editing services, your customers and employees would likely resonate strongly with a children’s literacy charity, and their network can help strengthen yours.

B2Bcharity was started to support small, local businesses and Nonprofit organizations through a unique platform that helps them both grow together to the benefit of the whole community and is a great place to get started.